Jisoo Fronts Salomon’s “In the Open” Campaign for Fall/Winter 2026

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Salomon is continuing to expand its presence in fashion and lifestyle footwear with a new Fall/Winter 2026 campaign starring Jisoo.

Jisoo Fronts Salomon’s “In the Open” Campaign for Fall/Winter 2026

The BLACKPINK member and Salomon global ambassador appears in the brand’s new “In the Open” campaign, which connects the company’s technical outdoor heritage with contemporary everyday styling. The campaign was photographed in South Korea and focuses on footwear designed for changing urban and outdoor environments.

Performance Meets Everyday Style

Salomon has become increasingly visible outside traditional hiking and trail-running environments.

The brand's technical footwear is now frequently incorporated into everyday outfits, particularly within streetwear and contemporary fashion. The new campaign continues this approach by placing performance-oriented models in both urban and natural surroundings.

For Fall/Winter 2026, the campaign highlights three weather-resistant designs: the XT-6 Protective, XT-Whisper Gore-Tex and XT-4 OG Gore-Tex.

Each model connects Salomon's outdoor footwear technology with a more lifestyle-focused approach.

Jisoo Brings a Fashion Audience to the Brand

Jisoo's role in the campaign reflects Salomon's growing relationship with fashion audiences.

As a global ambassador, she represents a different side of the brand from its traditional outdoor customer base. Her involvement allows Salomon to present technical footwear within a broader cultural context where comfort, function and personal style overlap.

The campaign also highlights how performance footwear can be styled outside of traditional sports settings.

Instead of limiting technical shoes to hiking or running, contemporary wardrobes can combine them with denim, wide-leg trousers, jackets, skirts and other casual pieces.

Preparing for Colder Weather

The three featured models are particularly relevant to the autumn and winter season.

Gore-Tex construction and protective details are designed to address wet or changing weather conditions, while the familiar Salomon trail-running aesthetic remains visible.

This balance is increasingly important for consumers who want footwear that works across multiple environments.

A technical sneaker can provide practical features for outdoor conditions while still functioning as part of an everyday streetwear outfit.

Salomon's Continuing Fashion Expansion

The new campaign arrives during a period when technical footwear continues to influence fashion.

Recent street-style coverage from Tokyo Fashion Week also highlighted technical trail runners alongside luxury footwear, archival sports silhouettes and designer collaborations.

This wider trend helps explain why brands with strong outdoor and performance backgrounds are gaining attention within contemporary fashion.

Salomon's approach is not about abandoning its technical identity. Instead, the company is presenting those characteristics in settings that appeal to a broader audience.

Global Launch in October

The “In the Open” Fall/Winter 2026 collection featuring Jisoo is scheduled for a global launch on October 7, 2026 through Salomon's website.

For sneaker and footwear enthusiasts, the campaign provides another example of how the boundary between performance footwear and street fashion continues to change.

With technical construction, weather-focused materials and a high-profile fashion campaign working together, Salomon's latest project shows how outdoor footwear can remain functional while becoming increasingly relevant to modern everyday style.

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